Data Quality:

Poor data quality is the reason that many CRM or marketing automation projects fail. Poor data quality means you will never reach your customers at the best possible rate and receive less return on investment. Getting your data right and having a single customer view is the foundation to success. Digital Alchemy can transform your data into that of the highest quality, resulting in higher response rates and return on investment

Targeting and segmentation:

By improving the division of your market into appropriate and distinct segments you can experience improved marketing effectiveness. With the right segmentation, the right customers can be targeted, direct marketing campaigns can be improved, return on investment can increase and customer satisfaction can also increase through the demonstration that you understand their needs.

Triggers and events:

Digital Alchemy enables companies to understand and respond to key triggers and events like renewal dates, specific product usage and transaction behaviour, as they happen and in real time.

Automated Execution:

We build and manage databases and then provide tools that enable clients to rapidly create and automate direct marketing campaigns. This results in increased marketing efficiency, higher response rates and more targeted campaigns. As a direct marketer you can spend more time generating campaign ideas and analysis and less time on operations.

Automated Reporting:

Reporting is the key to managing marketing performance. Testing and refining requires constant reporting for monitoring and tracking. Keep your campaign reporting up to date and proactive so that you can make quick decisions about what activities are working, need improving or are not performing.

Response Rates:

Receive higher response rates to your direct marketing campaigns because they are better targeted and customers are receiving them at the right time. Typically these response rates are 200 – 400% higher than a traditional segment based direct marketing approach.

IT Independence:

Reduce your IT independence by outsourcing your marketing database to Digital Alchemy. Internal IT departments are always constrained by resources. They are structured to operate and manage production and billing systems. Often it is difficult for marketers who have more vague and less concrete requirements to get the same levels they require to operate their marketing activities. The solutions we provide to marketers makes them independent of their IT departments for the creation and operation of marketing campaigns.