Customer Strategy:

In today's society the constant shifting in market environments is so broad and disruptive that yesterdays marketing solutions will prove increasingly ineffective in generating customer value. Customers dictate the nature of consumer relationships and therefore it is important for organisations to build propositions around the individual customer. Digital Alchemy can identify sales and opportunities through segmentation, propensity modelling and trigger detection, enabling ideas to be converted into do-able projects and a structure for measurement to be created.

Customer Value Optimisation:

Increase your customers lifetime value by delivering your marketing campaigns based on analysis and customer insight . If your customers feel like you're understanding their needs they are more likely to remain loyal to your company and to spend more on other products.

Return on Investment :

Any direct marketer knows the huge costs associated with sending out thousands of offers to generate only a modest number of responses is not only frustrating, but a very costly exercise. Digital Alchemy offers trigger-based marketing which involves talking to individual customers more often when they are in the buying window. These targeted, high frequency, low volume campaigns generate a superior return on spend, as a campaign is more likely to be effective if the customer has indicated that they are in the mood to spend.

Allocation of Marketing Resources:

Whilst the cost of establishing the databases is a factor, if your organisation spends significant amounts of money on direct mail campaigns each year, you need to assess what you are prepared to do to ensure that you're talking to the right customers at the right time with the right offer. A trigger-based approach to marketing means that you are reallocating resources from the traditional spend of paper, postage and creative to more effective targeting.

Marketing Efficiency:

Improve the efficiency of your marketing with our fully-automated, trigger based execution process. You will gain time, control and independence. Automating campaigns allows for more time to manage customers rather than manage operations. Campaign resources are more centralised meaning less time spent coordinating suppliers and campaign planning cycles are drastically reduced. Overall efficiency improves and results in improved campaign response, increased return on investment and customer satisfaction.

Performance Reporting:

Regular automated reporting means not only can you identify when and where problems can occur but you can be involved in a continuous proactive process of change. This ensures that your targeting is responsive to changes in the market because it is being constantly recalibrated based on the most recent responses.

Low risk Implementation:

Unlike typical targeting activities that require significant up front investment in consulting or data, Digital Alchemy requires low up front costs and payments based on performance. A trial of an execution of a small pre-defined campaign in parallel to existing campaign activity is available to illustrate proof of concept.

  Retention:

The problem of customer retention is a universal issue for most organisations. Digital Alchemy has developed a successful approach to identifying customers likely to churn and also provides valuable insight into how to prevent it. Digital Alchemy's advanced modelling techniques have been tested and result in a measure of expected remaining life that makes it possible for marketers to:

- Estimate customer future value

- Implement customer life cycle management

- Measure long term performance by tracking movements

- Provide insights into what factors influence customer tenure

Thought Leadership:

At Digital Alchemy we are constantly growing, changing, learning and advancing. We strive to adapt the best of breed technologies and practices so that we can constantly be moving and sharing that information throughout our clientbase to ensure they are also continously growing.