Sydney, 24th September, 2007 -  As part of its growth strategy, Digital Alchemy, a leading database marketing service provider, is pleased to announce the opening of a new office in Hong Kong.

Managing Director of Digital Alchemy, Regan Yan, said, "Hong Kong is a market with significant potential for us to leverage the skills and infrastructure we've developed in serving Australian clients. We are excited by the prospect of working with some of Hong Kong's leading brands in bringing the database marketing service provider business to their country".

Digital Alchemy is a rapidly growing organisation which manages customer marketing data on behalf of clients spanning a broad range of industries, including insurance, telecommunications and banking. Examples of current clients include the Royal Automotive Club of Queensland (RACQ), Virgin, Suncorp Metway and NRMA.

About Digital Alchemy

Digital Alchemy is a leading database marketing service provider dedicated to producing marketing out performance by transforming customer data into customer value. Digital Alchemy provides companies with data strategy, customer and market segmentation, propensity modelling and marketing automation solutions. For more information please visit

www.digitalalchemy.com.au

Media Contact: Chloe Davis, Digital Alchemy

Ph: (02) 82628014, chloe@digitalalchemy.com.au