Sydney , 16 August, 2007 –  The Royal Automobile Club of Queensland (RACQ) has signed a new contract to outsource the hosting and management of its data-driven marketing activities to Digital Alchemy.

Digital Alchemy, a leading database marketing service provider, has provided marketing database management and support to the RACQ over the past five years. The RACQ is now ready to take its marketing database solution to the next level by building on its relationship with Digital Alchemy and accessing the skill sets that Digital Alchemy provides on a full time basis.

Stuart Sanders, executive manager of marketing with RACQ, said the new agreement would provide the Club with access to specialist resources within Digital Alchemy for strategy, campaign management and analytics.

Managing director of Digital Alchemy, Regan Yan, said outsourcing was growing in popularity.

“The RACQ is a frontrunner in the growing trend of outsourcing marketing automation operations,” Mr Yan said. “Outsourcing is rapidly becoming the choice for savvy marketers who are looking to dramatically improve their database marketing performance, and ultimately reap the rewards of customer management for their firms.”

About Digital Alchemy

Digital Alchemy is a leading database marketing provider dedicated to producing marketing out-performance by transforming customer data into customer value. Digital Alchemy provides companies with data strategy, customer and market segmentation, propensity modelling and marketing automation solutions.

About RACQ

The Royal Automobile Club of Queensland is a major motoring and insurance organisation that provides quality assistance, products and services, ensuring peace of mind for its customers. The RACQ exists to promote and protect the legitimate and reasonable interests of their members as motorists. They currently service a member base of approximately 1.2 million.

Contacts: 

Chloe Davis, Digital Alchemy, Ph: (02) 82628014, chloe@digitalalchemy.com.au