Sydney, 24 September,
2007 - Virgin Money has signed a new contract
to outsource all of its campaign management activities
to Digital Alchemy.
Digital
Alchemy, a leading database marketing service provider,
is developing and implementing a marketing database
for Virgin Money. Virgin Money will also outsource
the hosting and management of this customer marketing
solution to Digital Alchemy, enabling a premium service
through Digital Alchemy's specialist resources.
The solution
will enable Virgin Money to execute automated trigger-based
marketing campaigns to create alignment between the
customer's need and the marketing messages they receive.
Kellie Sharpley,
Customer Insights Manager for Virgin Money, said,
"When looking for a database marketing partner,
Digital Alchemy was a logical choice because they
clearly understand our marketing goals and are able
to provide the skills, infrastructure and vision to
help us reach them".
Regan Yan,
Managing Director of Digital Alchemy, said, "Virgin
Money is one of a growing number of organisations
that recognise the value of working with a specialist
organisation when it comes to migrating to a triggers
and events- based marketing environment".
About
Digital Alchemy
Digital
Alchemy is a leading database marketing provider dedicated
to producing marketing out performance by transforming
customer data into customer value. Digital Alchemy
provides companies with data strategy, customer and
market segmentation, propensity modelling and marketing
automation solutions. For more information please
visit
www.digitalalchemy.com.au
About
Virgin Money
Virgin Money is the financial services
arm of Sir Richard Branson's Virgin Group. We lauched
in Australia in May 2003 to do one thing - shake up
the financial services industry. Today, we're well
on our way to achieving that goal with award-winning
products spanning credit cards, home loans and superannuation.
Virgin Money products are simple, great value and
transparent, and we're backed up by our world-famous
Virgin customer service. There's no funny stuff, just
money stuff.
Media
Contact:
Chloe Davis, Digital Alchemy
Ph: (02) 82628014, chloe@digitalalchemy.com.au
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