2007:
September
Virgin
Money chooses Digital Alchemy to build Automation
Solution
August
Virgin Money
has signed a new contract to outsource all of its
campaign management activities to Digital Alchemy.
Read
Media Release here
Digital
Alchemy expands internationally with new Hong Kong
office
As part
of it's growth strategy, Digital Alchemy is pleased
to announce the opening of a new office in Hong Kong.
Read
Media Release here
RACQ
enlists Digital Alchemy for Complete Marketing Automation
Solution
The Royal
Automotive Club of Queensland (RACQ) has signed a
new contract to outsource the hosting and management
of it's data-driven marketing activities to Digital
Alchemy.
Read
Media Release here
May
Newcastle
Permanent joins Digital Alchemy
Major building
society, Newcastle Permanent has selected Digital
Alchemy to develop their needs based segments, based
on Digital Alchemy's customer flow methodology.
February
Digital
Alchemy and Initiate unite
Digital Alchemy
signed a new partnership agreement with Initiate Systems
Australia Pty Ltd, a leading international supplier
of customer-centric master data management solutions.
The agreement allows Digital Alchemy to use Initiate
Identify Hub, which will de-duplicate and link each
data source as well as identify households. The partnership
will allow the delivery of scalability, speed and
accuracy and the best marketing solution for customers.
2006:
December
Suncorp
Metway chooses Digital Alchemy
Suncorp Metway,
Australia's 6th largest banking and insurance company,
selected Digital Alchemy through a competitive tender
process. The company signed for the development and
management of campaigns and marketing automation.
November
Digital
Alchemy makes their presence felt in Orlando
Digital Alchemy
successfully presented a customer flow case study
at the major conference for the National Centre for
Data Mining in Orlando. The conference has numerous
high profile speakers and is an imperative event for
professionals looking for a comprehensive foundation
to great database marketing.
October
Sunsuper joins Digital Alchemy
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Digital Alchemy begins a campaign management
pilot with Sunsuper. The main aim of the project
is to improve their overall campaign process
to result in a higher frequency of targeted
campaigns, standardised data extracts for campaigns
and automated execution of campaigns.
|
August
Stuart
Sanders presents at IQPC Analytics Conference
Stuart
Sanders, Executive Manager of Marketing at RACQ,
presented at the IQPC Analytics conference.
His presentation was based on focusing on relationship
management strategies to cross-sell. He linked
RACQ's success in growing and retaining membership
in a mature product environment, to the analytic
work done in partnership with Digital Alchemy.
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July
Digital
Alchemy share knowledge in Vienna
MD,
Regan Yan presented a presentation on the value
of database marketing at the Kraft global CRM
Conference in Vienna. |
June
NRMA renews contract
Major client,
NRMA, renew their contract with Digital Alchemy. Digital
Alchemy implemented Unica for NRMA and their database
is hosted at Digital Alchemy.
May
The
Marketing Continuum is launched
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Digital Alchemy joins an alliance with
Vectis and HPA.Coming together to form the Marketing
Continuum, an end-to-end, fully automated, multi-channel
direct marketing solution.
|
April
IMB
with new system
Digital Alchemy
has rolled out a new lead management system with IMB
this month. The project enables IMB to generate leads
and opportunities continually and deliver them to
branch staff for follow up and action.
March
Regan
Yan, MD, presented keynote at ADMA forum
|
MD of Digital Alchemy, Regan Yan, was
invited to share his knowledge at the recent
ADMA forum. He gave a presentation on customer-initiated
marketing, focusing on the importance of changing
traditional ways of thinking in order to achieve
marketing success.
|
February
Signs
with SAS
Digital
Alchemy forms an affiliate partnership with
SAS; the deal allows Digital Alchemy to provide
analytical assistance to organisations that
already use SAS.
|
2005:
December
Digital
Alchemy gains Unica
Digital
Alchemy have signed a deal with Unica to provide Unica
campaign management to their clients.
April
NRMA
joins the team
Digital
Alchemy signed NRMA to build and host their
database marketing capability. Enabling NRMA
to dramatically improve the efficiency of campaign
execution and execute campaigns based on detailed
customer insights.
|
January
Digital
Alchemy draws up deal
Digital
Alchemy has signed a deal with Marketing Central
to provide marketing resource management. The
relationship involves project management for
their campaigns, and it was introduced to the
market to fulfill an imperative need.
2003:
|
Digital
Alchemy launches Match Logic
MatchLogic
is a targeting platform that works with customer data,
prospect data or a combination of the two to continuously
develop and refine acquisition, cross sell or up sell
targeting. Using MatchLogic does not require the purchase
of software or hardware. Digital Alchemy provides
the infrastructure, data and services required to
manage the targeting process.
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