Segmentation and Targeting

Targeting not only makes good economic sense, it also builds customer relationships by demonstrating that you understand their needs. Our MatchLogic platform is specifically designed to make your customer targeting more effective.

Match Logic

In the context of our work, the purpose of customer analysis is simple,

                          ...improve marketing performance.

Any use of data for targeting or segmentation requires considerable understanding of the underlying data. Without this, erroneous assumptions can lead to meaningless results.

Good analysis challenges our current understanding and assumptions about who is buying product, when and where.

There are 7 key work areas in our customer analytics offering;

• Segmentation
• Target cross sell opportunities
• Target up sell opportunities
• Retention modeling
• Customer Valuation
• Response analysis
• Web analytics

Continous Learning

The key to staying relevant is to test-learn-refine. Your targeting should reflect the continuos Integrated profile data. Let us make changes in your market place. And we can do it all in real time.

Low Risk

Unlike typical targeting activities that require significant upfront investment in consulting and or data, MatchLogic has been designed with low upfront costs and payments based on performance.

Opportunity Optimisation

If you sell more than one product then how do you decided which opportunity to offer and when. MatchLogic scores and optimises customer opportunities based on maximising profitability, volume or

Intrgrated profile data

When targeting customers it is important to have as broad a view of customers as possible. That's why we've integrated a range of data directly into MatchLogic for both personal and business customers.