Our MatchLogic platform is specifically designed to make your customer targeting more effective.

MatchLogic is a targeting platform that works with customer data, prospect data or a combination of the two to continuously develop and refine acquisition, cross sell or up sell targeting. Using MatchLogic does not require the purchase of software or hardware. Digital Alchemy provides the infrastructure, data and services required to manage the targeting process.

MatchLogic is not a technical or consulting solution, rather, the MatchLogic Platform combines,

• Analytical modeling consulting
• Data mining technology
• Household or business level profile data and
• Modeling and scoring infrastructure.

into a single end to end solution.

This holistic approach to the targeting problem maximizes the chances for success because it integrates all the elements into a single platform and process.

Depending on the application MatchLogic may interface directly with a call centre/CRM application and make real-time recommendations or be used in batch for direct mail.

And over time, the more your customers interact with you, the more refined your messaging becomes. Think of it as engaging in a meaningful and ongoing marketing dialogue with your customers and prospects - as opposed to a series of random, unrelated and uninformed conversations.

Whether your mandate is acquisition, retention, customer growth, or marketing optimization, Digital Alchemy solutions give your business the power to put the right message in front of the right person at the right time - which makes better use of your marketing budget. Not to mention, your customers' time.

MatchLogic is a progressive iterative Marketing Platform with analytic and strategic implementation services to provide four unique solutions built around your business needs.

• MatchLogic for Acquisition
  Better understand and convert known and anonymous prospects into profitable and loyal customers. MatchLogic progressively builds the prospect profiles and hones in on the best prospects
• MatchLogic for Retention
  Better understand and respond to the changing customers needs to protect and expand valuable customer relationships.
• MatchLogic for Growth
  Understand every value enhancing customer opportunity and respond with an appropriate up-sell or cross sell offer.
• MatchLogic for Optimization
  Optimise multiple offer opportunities at the customer level to maximize profit, revenue or sales volume.