Digital Alchemy Synopsis

At Digital Alchemy we view sales and marketing expenditure as an investment. Our objective is to maximize your return on investment. To achieve this, we work with our clients to create;......

Download

Data driven customer strategy - Customer Flow

Using data to drive customer strategy is not a new idea, everybody talks about it, but its widespread use as a strategic tool has been some what retarded. The reason is simple, whilst being an overwhelmingly logical thing to do, there are some practical limitations.

Download

Progressive modeling - MatchLogic

Many organisations are struggling to cope with regular targeting let alone real time targeting. But can you afford to wait? Your customers keep moving, there is a chance that when you get to where you’re going they’ll have moved again?

How do you get there fast?

Download

De-risking creative execution

Every marketing campaign has a creative element. Quite rightly so. Creative is the component that connects to the customer, where the rubber hits the road. Underway, however, is a fundamental change in the way it is being implemented and used.

Download

ADMA - Certificate Course

Measurement case study.

Download